Entice by Marlen Call

Entice by Marlen is a dessert shop at 7 Watford Wy, London NW4 3JL. Cakes to order, pastries over the counter and coffee to go with them.

Opening times change through the week, so give us a ring on 020 8202 9654 before you set off.

Entice by Marlen

A counter of cakes, croissants, danishes and filled doughnuts on Watford Way, made by hand and sold by the people who made them.

Before You Come

Our hours shift across the week. Ring 020 8202 9654 and we will tell you when we are open and what is left on the counter.

Find us

Cakes To Order

Customers come to us for birthday cakes built to a brief, and stay for the filled doughnuts, cinnamon swirls and custard brioche. Tell us the occasion and we will talk it through.

See the counter

The Welcome

You are served by the family who bake here. Ask what is good today and you will get a straight answer.

Come and see us

Got an occasion coming up?

Ring us on 020 8202 9654 and let's talk about your cake.

  • 7 Watford Wy, London NW4 3JL
The display cabinet loaded with croissants, pain au chocolat, buns and pastries on wooden boards

Made here, by hand

The baking is done on site by Marlena and her team. Custom cakes are worked to the brief you give us, down to the type and the finish. If you want something we have not made before, ask.

Come and see us

Start with the doughnuts

The fried doughnuts with jam and cream are the ones people come back for. Alongside them you will find croissants, pain au chocolat, danishes and cinnamon buns. Ask what is on the counter today, it changes.

Ask us what's on today

Come and see us

You will find us at 7 Watford Wy, London NW4 3JL. It is a small shop with the counter in front of you and coffee going out alongside the pastries.

Inside the shop: shelves of coffee bags, an orchid and a dome of doughnuts against the brick wall
Wooden wall shelves stacked with retail coffee bags beside the window, a pastry dome in the foreground
The service counter with the espresso machine, grinder and stacked cups

4.5 stars from 141 Google reviews

★★★★

The cake looked stunning and tasted even better, it was fresh and absolutely delicious. Our guests commented on how lovely it was.

– Justin N.

★★★★★

One of the nicest bakeries I've had the opportunity to try. … The staff is delightful, they've made great recommendations with positive customer service.

– Alice P.

★★★★★

if you've not tried the fried donuts, jam and cream this is the spot to do it!!!

– Imran P.

★★★★★

Cake was so delicious that even my youngest son who doesn't eat sweet and is a good complainer enjoyed it as well.

– Dayal A.

★★★★★

The best cozonac you've ever tasted, made with dedication and professionalism, and tasting just like mom's home baking.

– Dimitrie C.

★★★★★

Such a beautiful bakery! The food is unreal and the owner is really lovely.

– Meghan M.